The largest Heineken activation ever undertaken in Australia attracted and entertained 5,000 consumers and racing fans every day of the Melbourne F1 Grand Prix – 20,000 over 4 days. Consumers and VIPs were treated to an immersive brand experience in the heart of the fast-paced F1 world. 

RSPM managed concept and structure design, festival production logistics, talent procurement, designed & managed tech production of the Heineken Saturday stage with international headline talent including Black Eyed Peas and Rudimental amongst a local line up with some of the country’s biggest names.